Food/Beverage Menu Creator

Overview

Food vendors need a way to create and manage their food menus online. Currently, many food vendors rely on banner image menus or scanned PDFs which they share online.

problem Identification / Solution

These menus aren't responsive due to their static nature and are difficult to update and distribute. This makes it hard for vendors to keep their menus up-to-date and offer new items to their customers. A web application that allows food vendors to easily create and manage their menus would solve this problem.

My Role

Product Design Lead

Responsibilities

Design Strategy
Research
User Persona
User Flow
Wireframes
Visual Design

Design Process

1
Discover

User Research: Conduct in-depth interviews and surveys with food vendors to understand their pain points, needs, and preferences.

Competitor Analysis: Study existing solutions and identify their strengths and weaknesses to inform the new application's features.

2
Define

User Personas: Create detailed user personas based on the research findings to represent the various types of food vendors.

Problem Statement: Clearly define the challenges faced by food vendors and how the proposed web application aims to solve them.

User Stories: Develop user stories that outline the tasks and goals of different users within the application.

3
Ideate

Brainstorming: Collaborate with a multidisciplinary team to generate creative ideas for features and functionalities.

Feature Prioritization: Evaluate the generated ideas and prioritize features based on their impact on user experience and feasibility.

4
Design

Information Architecture: Create a clear and intuitive navigation structure that allows vendors to manage their menus seamlessly.

Wireframing: Develop low-fidelity wireframes to visualize the layout and interaction flow of the application's key screens.

Prototyping: Build interactive prototypes to simulate the user journey and validate the design concept.

Visual Design: Apply a visually appealing design language that aligns with the target audience's preferences and the food industry's aesthetics.

Responsive Design: Ensure the application is responsive, adapting to various screen sizes to provide a consistent experience on desktop, tablet, and mobile devices.

User Feedback: Conduct usability testing sessions with potential users to gather feedback and refine the design based on their input.

1
Discover
2
Define
3
Ideate
4
Design

User Research: Conduct in-depth interviews and surveys with food vendors to understand their pain points, needs, and preferences.

Competitor Analysis: Study existing solutions and identify their strengths and weaknesses to inform the new application's features.

User Personas: Create detailed user personas based on the research findings to represent the various types of food vendors.

Problem Statement: Clearly define the challenges faced by food vendors and how the proposed web application aims to solve them.

User Stories: Develop user stories that outline the tasks and goals of different users within the application.

Brainstorming: Collaborate with a multidisciplinary team to generate creative ideas for features and functionalities.

Feature Prioritization: Evaluate the generated ideas and prioritize features based on their impact on user experience and feasibility.

Information Architecture: Create a clear and intuitive navigation structure that allows vendors to manage their menus seamlessly.

Wireframing: Develop low-fidelity wireframes to visualize the layout and interaction flow of the application's key screens.

Prototyping: Build interactive prototypes to simulate the user journey and validate the design concept.

Visual Design: Apply a visually appealing design language that aligns with the target audience's preferences and the food industry's aesthetics.

Responsive Design: Ensure the application is responsive, adapting to various screen sizes to provide a consistent experience on desktop, tablet, and mobile devices.

User Feedback: Conduct usability testing sessions with potential users to gather feedback and refine the design based on their input.

Target Users

Food vendors of all age groups and users that patronize them.

User persona

Participant #1
Age: 25
Location: Manchester
Profession: Chef

Goals

  • Wants to be able to manage her items when prices changes or item is no longer available
  • Easily share menu on social media

Frustrations

Has to hire a graphic designer every time her menu is updated and post on her Instagram page

Bio

A food blogger and owner of a restaurant that serves delicious food from her Instagram business page.

Participant #2
Age: 37
Location: London
Profession: Sales Executive

Goals

Wants to be able to view a food menu before making an informed decision.

Frustrations

Has to zoom-in and scroll because menus are either served as images or pdf files that are not responsive on mobile devices.

Bio

Head of sales at a marketing firm and a foodie who likes to explore different cuisines and eats out 3 times a week.

Participant #1

A food blogger and owner of a restaurant that serves delicious food from her Instagram business page.

Age:
25
Location:
Manchester
Occupation:
Chef
Goals
  • Wants to be able to manage her items when prices changes or item is no longer available
  • Easily share menu on social media
Frustrations

Has to hire a graphic designer every time her menu is updated and post on her Instagram page

Participant #2

Head of sales at a marketing firm and a foodie who likes to explore different cuisines and eats out 3 times a week.

Age:
37
Location:
London
Occupation:
Sales Executive
Goals

Wants to be able to view a food menu before making an informed decision.

Frustrations

Has to zoom-in and scroll because menus are either served as images or pdf files that are not responsive on mobile devices.

User Goals

Create an account
Add items
Delete items
Update items
Manage multiple menus
Share a link on social media

User Flow

Low fidelity wireframes

Visual Design