Food/Beverage Menu Creator
- Design Strategy
- Research
- User Persona
- User Flow
- Wireframes
- Visual Design
What we're solving
Food vendors need a way to create and manage their food menus online. Currently, many food vendors rely on banner image menus or scanned PDFs which they share online.
Why it matters
These menus aren't responsive due to their static nature and are difficult to update and distribute. This makes it hard for vendors to keep their menus up-to-date and offer new items to their customers. A web application that allows food vendors to easily create and manage their menus would solve this problem.
How we got there
User Research: Conduct in-depth interviews and surveys with food vendors to understand their pain points, needs, and preferences.
Competitor Analysis: Study existing solutions and identify their strengths and weaknesses to inform the new application's features.
Who this is for
Food vendors of all age groups and users that patronize them.
Meet the users
Participant #1
A food blogger and owner of a restaurant that serves delicious food from her Instagram business page.
- Age:
- 25
- Location:
- Manchester
- Occupation:
- Chef
Goals
- Wants to be able to manage her items when prices change or an item is no longer available
- Easily share menu on social media
Frustrations
Has to hire a graphic designer every time her menu is updated and post on her Instagram page.
Participant #2
Head of sales at a marketing firm and a foodie who likes to explore different cuisines and eats out 3 times a week.
- Age:
- 37
- Location:
- London
- Occupation:
- Sales Executive
Goals
- Wants to be able to view a food menu before making an informed decision.
Frustrations
Has to zoom-in and scroll because menus are either served as images or pdf files that are not responsive on mobile devices.
What they need to do
- Create an account
- Add items
- Delete items
- Update items
- Manage multiple menus
- Share a link on social media
Mapping the journey
Sketching the structure
The finished experience
